Why bloggers and press don’t matter for user acquisition

Allez lire cet excellent article (en anglais) de Andrew Chen :

Voici quelques extraits que j’ai particulierement apprécié.

So ultimately, there can be two major categories of sustainable traffic:

1. Paid traffic
2. Free traffic

For paid traffic, you are looking to buy advertising in a sustainable way, and hopefully scale to large enough purchase sizes in order to make it all worthwhiel.

For free traffic, you are looking for viral growth via methods like invitations or even link-building, SEO, and other possibilities.

(…)

As long as you can pay for each user and convert them profitably, things will work out for you.

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One of the biggest lessons I’ve learned on user acquisition is to spend your time wisely, and have an extremely leveraged model. If you find yourself pitching bloggers, or getting excited about press, you are getting excited about one-time traffic.

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