Media Two Interactive Advertising: Are All 3rd Party Ad Servers Alike?
Recently our agency reviewed 3rd party ad servers. First of all, there is no question that it is essential for agencies and any advertisers placing any significant online media to use a 3rd party ad server. Online advertising is so packed full of data, that it can quickly become unmanageable and overwhelming without one central location to manage, report and optimize the campaign.

Je vous conseille la lecture de cet excellent article (en anglais) sur les serveurs de publicités (ad server). Complet sans être trop complexe vous pourrez vérifier quels points sont importants dans la sélection d’un bon prestataire.