Content web et bien plus …

Website Optimizer: “Increase your site’s conversion rate”

Website Optimizer, Google’s free website testing and optimization tool, allows you to increase the value of your existing websites and traffic without spending a cent. Using Website Optimizer to test and optimize site content and design, you can quickly and easily increase revenue and ROI whether you’re new to marketing or an expert.

Le blog associé est ici. On peut lire d’excellentes observations sur le blog :

Keep in mind that it’s possible your test may never determine a winner or that the winner may even be your original page. This could happen if all your pages perform about the same or your original page is really better than the other ideas you tested. Sometimes those tests are the most valuable since you learn what not to show your visitors.

…”votre teste peut ne jamais déterminer un vanicoeur” … c’est parfaitement exact, l’outil se base sur la technologie et Google vous le rappelle dans un autre article : “Testing is not just about Technology“.