Mobile ads awaiting a medium; ON ADVERTISING - May 5, 2008 Monday - ContentAgenda.com
EMarketer says overall mobile ad spending will rise to more than $19 billion by 2012. The Mobile Marketing Association, a trade group, says it should account for about 5 percent of ad spending worldwide by 2013. Given that the global ad market totals about $500 billion, that means about $25 billion would be allocated to cellphones.
Excellent article, en anglais, autour de la publicité sur les mobiles.
Publié dans Advertising, Marketing | Tags : ads, Advertising, content, market, Marketing, Mobile, spend
