Pub contextuelle : Google acquiert ZAO Begun
Spécialiste de la publicité contextuelle, Begun revendique un réseau de 40.000 annonceurs et de 143.000 sites partenaires.

via Neteco.

Natural language contextual matching advertising – Semantic matching ads
Today, Peer39, a contextual ad network, has announced its second round of funding ($8 million, led by Canaan Partners), and the release of is SemanticMatch product, which, similarly, aims to provide significantly better matching to the actual topical context of a page. The technology is clearly geared towards social media, where topical context is much more subtle, and where contextual advertising has been underperforming.

>> Article à lire aussi.

Powerset, le service de recherche évolué et évolutif aurait été racheté par Microsoft (via Techcrunch).

Social Media Monetizer Collective Intellect Scores $6.6M
Collective Intellect, whose software helps corporations monitor the online buzz, has closed a $6.6 million funding round, the Boulder, Colorado, company said Wednesday.

The funding is the company’s second venture round and brings its capital raised, including an angel round, to $11.2 million. Grotech Capital Group led the round with participation from prior investors Appian Ventures, Croghan Investments and new investor Crawley Hatfield Capital.

Brainsonic (spécialiste du RichMedia) rachète Slideo, vous pouvez même découvrir un site dédié.